If you are still scratching your head and wondering about “online video,” especially given the amount of time it probably already takes to run your existing business–check out the following eight compelling reasons to make a little time to produce and post videos on your website.
1. Video Is A Minimal Cost. With flipvideo.com in full swing, you can do it yourself on the cheap. You also can post a simple ad on Craigslist.com to find a local college film student to film and edit a low-cost but quality video.
2. Video Is The Ideal Attraction For Your Targeted Prospects and Clients. Think about this: Everyone prefers to consume the value and expertise of your services and/or products in different ways. But Google has proved that video is absolutely the most popular form of consumption on the internet, given that 60 percent of all web traffic is VIDEO!
3. Video Improves Your Search Results. Google favors added-value popular content, such as blogs, video and images, to what their engines index and return in search. Google even revealed recently that this type of content is returned in one of every four searches.
4. Video Is The Ultimate Way To Showcase Your Value. Think about this: Market research has already proved that your prospects and clients prefer video vs. static text. Your videos have the ability to answer valuable FAQs (frequently asked questions) and SAQs (should ask questions) that help build trust and credibility, and warmly convert interested prospects into clients.
For example, if you are a landscape designer, you could show a before-and-after static picture or–even better–you could have a short video showing a before or after of your work. Hence, video allows you to interest prospects by offering free samples of your expertise and service or product results.
5. Video Is Customer-Service Friendly. No handing over a long, boring manual. Customers can play a video and learn how to set up your product or even how to schedule an appointment. You also can educate them on how to get the most value out of your service and/or product.
6. Video Builds Know, Like and Trust. Being seen on video or having a company executive talk to the camera about what you do and why you’re better than the competition takes building a relationship with potential prospects to an entirely new level.
7. Video Taps Into The Power of YouTube. Besides posting your videos on your own site, you can also post them on YouTube. Research tells us that one-quarter of all internet users visit YouTube, viewing hundreds of thousands of videos.
This video portal is an increasingly important site for a business owner to showcase the value of her business’s services and/or products–giving you a chance to find highly targeted new clients outside of your existing marketing systems.
8. Videos Increase Your Brand Value. Your prospects and clients will value your business at an entirely new level because you are up to speed on new technology that excites them. It reaffirms to them that you are growing, not stagnant or dying.
I cannot emphasize enough how the business landscape has changed. Differentiating yourself from your competition by showcasing your value and driving targeted traffic via video is one of the easiest ways to ensure that your business grows and profits during this time.
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This entry was posted on Tuesday, March 30th, 2010 at 12:58 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
