The Financial Guru:

These “case studies” help your reader understand more fully the value of your services or products without you having to explain it yourself. Ultimately, these real-life client stories position you in your readers’ minds as an expert.

2. Focus on a short list of key areas you want your prospects and clients to view you as a resource for.
Move into creating focused content in these key areas. For example, when I first started in business years ago, I published in my early days my first book, “The Girl’s Guide to Money & Investing” because I really enjoyed working with women to help them manage their finances better.

At that time, to help encourage my list to hire me to help them “step it up” with their money management, I published several articles on how to budget and invest more successfully.

I now specialize in working with real business owners on how to implement simple, time-tested online marketing strategies to skyrocket their business growth and income.

3. Make a short list of questions clients have recently asked you.
I bet there is a short list of questions your clients ask you on a continual basis. Think about addressing each one of these questions in a brief article. If you publish biweekly, that could be a few months’ worth of valuable content that you know your ideal demographic will love.

I have little color sticky notes on my desk as I write;  when I chat with clients, I make notes on their questions; and when I write articles or even create training materials, much of that is based off of interactions with my clients.

4. Be on the lookout for new innovative information from expos, conferences, trade publications or even online.
The cool part of this publishing idea is that you can find valuable content outside of yourself. No one expects you to do it all alone. Give opinions, offer advice or even make noteworthy comments on an article, but be sure to acknowledge the source of the information. Your list will value your candor.

I like to go out of the box and even give feedback on lifestyle tips or something else I find interesting. Remember, if you find it valuable and it speaks to you–it will most likely speak to your ideal prospects and clients.

5. Offer a list of your top seven tips on a specific topic
It’s easy and time effective to offer your list value-added content on a specific topic vs. writing long, wordy  articles (not online-friendly). These tips are also much easier to consume as an online reader.

Keep in mind, your most valuable tips should be featured at the beginning of the list to wet the appetite of your reader and encourage them to keep reading. Hmmm, did someone say this article has seven tips? 

6. Recommend resources, such as vendors, books, websites.
I love to offer a review of cutting-edge services that can help my list market more successfully, make more money, save money, save time and upgrade their lifestyle. Your readers will love these recommendations, since they get not only the recommendation but a place to go to put the resource to good use.

This article has been recycled. But I am always going “deeper and wider” with my own tools, and I always feel inspired to add new insights to freshen up a recycled article so it really speaks to me.  And if it speaks to me . . . there’s a good chance it will speak to you.